Website promotion can be a challenging process, but it doesn’t have to be this way. You can get more traffic to your website by applying techniques and strategies that have proven to work for others.
In this article, we’ll explore 24 actionable tips that will help improve your website’s traffic. While some of these strategies will not give results overnight, you’ll be pleasantly surprised to learn how easy it is to get more visitors and promote your website.
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1. Write content that screams “Share me” or “Link to me.”
Your content is one of the most important parts of your website. Average content is not enough. Your articles have to stand out as the best in the niche and be worthy to rank high in Google. Analyze what others have written about your topic and do everything you can to make your articles even better. Be the “go to” resource for your niche.
Quality content addresses problems by telling various solutions that anyone can use. Long and informative content gets more social media shares and earns backlinks from authoritative domains. Awesome content helps you acquire more traffic to your website. Studies have shown that websites with long articles over 2000 words tend to rank higher in Google. Find the perfect mix of quality and quantity.
Think about your readers and what they expect to learn from your content. Give actionable advice they can quickly apply.
It’s also important to interact with your readers and ask them to participate to the article by leaving comments. If your content is well appreciated, it will naturally attract social media shares and backlinks. Don’t be afraid to ask your readers a favor.
2. Grab competitor’s best backlinks
Along with content, your website also needs quality backlinks from popular sites, to get better SEO results. You can find new backlinks opportunities by analyzing your best competitor’s backlinks. Nevertheless, do consider that not all of their backlinks are good, and you shouldn’t replicate all of them.
With Monitor Backlinks, you can get a list of their backlinks and sort them by their metrics. Backlinks highlighted in green tell you that your website already has a backlink from that domain.
By analyzing your competitor’s backlinks you can find:
- Bloggers willing to share or link to your content.
- Sites where your competitors are contributors. You can try become a contributor as well.
- The backlinks that are helping them rank high in Google.
3. Become a guest blogger
Before you even start thinking that guest blogging is dead and has no future, STOP!!! That’s false. Guest blogging is still alive and well. What’s dead and going to be less and less valuable are guest posts on very low-quality websites. Here’s the proof that guest blogging is not dead.
Guest contribution is one of the most effective ways to promote your website. You can drive referral traffic from websites relevant to yours and attract new visitors that share similar interests to yours.
These are some things to consider for guest blogging:
- Always include your Twitter handle in the author bio to help readers easily follow or get in touch with you.
- Don’t be a backlink whore and hunt only dofollow backlinks.
- Your guest posts content has to be at least as good as the articles you wrote for your website. It’s about the chance to get your name heard in front of a new crowd.
- Only write guest posts for websites that are well established and have a good reputation. A general rule would be not to write for sites that are of lower quality than your site.
4. Accept guest bloggers on your website
Accepting guest posts from other experts in your niche can help you drive more traffic. You’ll get the chance to rank in Google for new keywords.
The blogger will do his best to promote his article, and you can get the benefits of having an article from your website shared to his social media followers. For example, if the guest author has ten thousand followers, your website will be exposed to ten thousand potential new visitors.
These are the do’s and don’t when accepting guest bloggers:
- Don’t accept anonymous guest bloggers.
- If their outreach starts with “Hi sir”, “Dear mister/miss”, hit the spam button as quickly as you can. If they can’t do some research and find your name, don’t even bother having a conversation with them.
- Always check their previous articles and get to know how well readers interact and share their content.
- Don’t accept guest contributors that write content that’s worse than yours. If their content has no value, it’s not for you.
- Only publish the content if you think your readers will have something to learn from it.
- Don’t link out to irrelevant and websites that might be penalized by Google.
A good idea would be to ask well-known bloggers to write on your blog.
5. Build quality backlinks
To get more organic traffic and improve your overall SEO, you have to build backlinks. Link earning is not often a viable solution, especially if you are in a boring niche.
Only spend time on building quality backlinks and never on doubtful opportunities. Bad backlinks can do more harm than good and in some ways, they can lead to Google penalties.
Follow the link building best practices and you’ll see more traffic from search engines.
6. Assure that your best backlinks will never be removed
When you earn or build some good backlinks, it’s very important not to lose them. Keeping track of your existing backlinks is at least as important as building them. You can keep track of all your existing backlinks using the Monitor Backlinks SEO tool.
If any of your good links is removed, do your best to get it back.
7. Write about trending and controversial topics
Cover topics that are hot and trending. Your content can easily rank higher in Google, because there’s less competition.
Use Google Trends to find topics that people are talking about and that have interest. For example, if you write about SEO, you can cover the latest Google algorithm updates.
Be the one to discuss the news and the controversial topics that will make your readers write comments and interact with your content. Controversial topics often go viral on social media.
8. Write case studies and share stories
Share your experiences and tell your readers how you achieved certain results. Case studies keep the reader’s interest alive and give them a reason to come back to your website.
Another smart way to create awesome stories is to ask your customers if they agree for you to share their success story. You can create a blog post and talk about their achievements, and how your company/product has helped them.
Case studies are more than a step by step guide, they are storytellers.
9. Analyze existing traffic and enhance what works best
Always keep an eye on your referring traffic and analyze what websites are sending you the most visitors. Check Google Analytics referrals and try to learn from what worked best so far.
10. Make your headlines attractive
Write your headlines with SEO in mind, but make sure they are also appealing to humans. A good headline can improve your CTR on search engines and social media.
11. Engage with influencers from your niche
To be one of the influencers, it’s best to create friends that are already industry leaders. You can be active on their blogs and engage with them by leaving comments or communicate on social media.
12. Use quality images for your posts
A good image will not only look good on your website, but it can also help you get backlinks. If your image is unique, others might want to use it on their website, and they’ll link to your website as being the source.
A good image can also increase your visibility on social media, especially on sites like Pinterest.
13. Create infographics
Infographics have started to become very popular a few years ago, and they are still one of the best ways to build quality backlinks and drive traffic.
An infographic that goes viral can send thousand of potential customers your way. Building a good infographic is not as expensive as you might think, and it can turn out to be the easiest way to build backlinks and improve SEO.
14. Use internal linking to make readers spend more time on your site
A strong internal linking has numerous advantages. These are the most important reasons why you should build internal links:
Show your readers related articles they might enjoy and share.
Keep your visitors more time on your website and offer them more reasons to stay.
Helps your articles get indexed in Google and give them a small SEO boost. Internal links are one of the numerous SEO ranking factors.
15. Do keywords research and concentrate on long-tail keywords
Before you start writing an article, you have to do keywords research and get to know what phrases people use to run searches on Google. Ranking for competitive keywords takes time and lots of resources, but you can easily get your website to rank high for long-tail keywords. These keywords are often underrated as they don’t have a high search volume, but you can get a good amount of traffic with less effort.
Always try to insert popular keywords in your content, but remember that you are writing for humans and not for the robots. Don’t over-optimize your content and you will be safe from future Google algorithm updates.
Google Keyword Tool is still the best way to identify new keywords.
16. Make your website SEO friendly
Organic traffic is one of the best sources of traffic. Hence why, making your whole website SEO friendly is very important. To ensure you maximize your SEO potential, add your main keywords in your titles and meta descriptions. Also insert your keywords in your headlines and inside the content.
17. Participate in Facebook groups and Google Plus Communities
Don’t limit yourself at promoting your website only to your current social media followers. For every niche, there are groups and communities where you can interact with people and share your best pieces your content.
18. Interview influencers in your niche
Running regular interviews with the industry leaders can help you build trust and increase your website’s exposure. You can interview influencers with text Q&A’s or with an audio session.
19. Engage and talk with your readers
Don’t let a single comment without a reply. Answer and thank all of those that are interacting with your content or your social media messages. A simple “thank you” can make them feel important and increase the chances to come back and contribute with more insights.
Responding to your users comments will also help the conversation going and get more comments on your posts. Keep in mind that comments content can help you rank higher in Google for new keywords.
20. Participate in Q&A platforms
Q&A websites are a great source of traffic. There are hundreds of questions published every day on all niches, and you should be the one to provide help first. Some of the most popular Q&A platforms are:
21. Collect email addresses
Grabbing your visitors email addresses will help you increase your returning rate and decrease the bounce rate. Email is the most personal way to communicate with your readers and tell them about your latest posts or ask for feedback.
There are several email collector applications that can help you increase your email subscribers. One of the best ones is SumoMe.
22. Participate in forums and promote your website on the signature
Be active in the most popular forums in your industry and provide help to those asking. You can promote your website on the signature. If your answers are useful, some might consider giving your website a visit.
23. Run surveys to understand what readers expect from you
It’s important to understand what your readers expect to find on your website and how they think you can improve the website. Your readers feedback is very important, and it can help you build your website in the right direction.
Always pay close attention to what your visitors have to say about your website and make the most out of their advice.
24. Create a “start here” page
For first-time visitors, it’s a good idea to create a dedicated page where they can get familiar with your website. On this page, you can add links to your most popular articles, and give your visitors a quick introduction about your blog/website. Make sure they will not miss your best content.