Not all SEO tactics are the same, and not all SEO tactics provide the same impact. Some provide much better results because they are difficult to do, and they provide better value. It is easy to pay for links, but it is difficult to earn organic links. We will be discussing the latter, and I will give you 4 unique SEO tactics we have done that are rather unique. Some might be similar tactics to those you have heard about in the past, but these will have new spins or unique ways to implement them which makes them unique.
Without further ado!
1. Reciprocal Social Media Sharing
This one is very similar to reciprocal linking, back in the day. Instead, we do it for social media sharing! Will Google ever bring down the hammer on this tactic? How could they? It is hard enough for them to monitor the social channels; how would they know what is reciprocal or unique? All you do is use your SEO tools and pull up a list of content editors who have written similar articles on social media, and who have a good following. Reach out to them via email (or Twitter), and use an email template like below:
My name is YYY, and I write content for exampledomain.com. We have this great article, “Title goes here,” and we were wondering if you would be interested in sharing it, since you have a great audience and I think they would love the content. I read your article, “Title goes here,” and I really enjoyed it. I would be more than happy to share your article with my audience if you are interested.
Link Builder (don’t use that name!)
Do that a few times, or hundreds of times, and … instant social media shares!
2. Do Follow Blog Commenting & Reverse Engineering
Blog comments are almost always “no follow,” but once in a while you can get some good blog comments that are “do follow.” How do you do it? There are a bunch of ways, but the easiest is to pull 10 of your competitor’s links using an SEO tool, such as Monitor Backlinks. You want to make sure the tool has a lot of different options for your link pull.
First, download the competitor’s links, like exporting them from Monitor Backlinks. Then, delete all “no follow” links. From there, go in your sheet, delete any low-quality ones with a low DA or low quality score, and then “Control + F” and find anything with “comment” or “blog” in it. From there, build your list. Once you have your list, visit them, and then comment on any that allow comments on them, writing a high-quality, well-thought-out and thought-provoking comment with a relevant link back to your site.
Reverse Engineering Tip:
You will most likely find some links that are embedded in the posts, and that means they either got mentioned or got a guest post. Either way, you can also try to reverse engineer these links and acquire the same ones through updating content or providing an even better article for their blog.
3. Guest Posting 1 Upper Angle
You haven’t heard of this one, because I made it up ☺. It is fairly simple. Go and enter a list of 10-50 websites in a spreadsheet, and then look in your SEO tools and find the best pieces of content that have been written on their sites that have done the best social-wise. Email their content editors and ask to write a piece just like that one, but tell them you will make it bigger, update it, and refresh the content. That way, they know the piece worked, and you are now offering to provide a lot of additional value. This is also a good way to get in the door to become a contributing writer for them.
From there, if they say yes, write the content and deliver it to them, and then ask for a regular contributing writer spot.
4. Resource Building with Infographics
This one is a little more difficult to execute, as a lot of people do not know how to get value from it. First off, your infographic needs to have interlinks to different categories, products, or services before you create the infographic link-building effort. It is easiest to do this at the bottom of the infographic and make links to different “sources.” This way, Google can spread the value to different areas of your site, minus your infographic.
Once that is complete, create a riveting infographic that covers a wide variety of different industry-specific topics or ideas. For instance, “20 Ways to Recycle Old Wooden Crates.” Post the infographic to your blog with necessary links to your categories/services/products.
Once that’s complete, there are two ways to promote it to get the links. The first, if using a tool like Pitchbox or Buzzstream, is to email anyone who has written articles similar to it, or who has content on their site similar to the infographic, and see if they would like to use it on their site. This is what we call a “guestographic.”
The spin is using it as a resource-building technique. Once we have it up on our site and get it featured on a few other websites the “traditional way,” we can use our infographic to perform a “resources round up” and get links to our infographic on our blog.
People are much more likely to link to an infographic, which makes this a more effective campaign for resource building. To get your list of resources, you can build them manually by searching “Resources + [Insert Keyword]” or by using tools to build resources lists. Once you have them, email the webmasters in a similar manner as you would have done for the guestographic. For example:
I have a really interesting infographic we created, and I thought you might like to see it since you produce a lot of content centered around [keyword here]. In fact, I saw you have a resources page that lists resources for [keyword here] and thought this would be a good fit for it. I would love to discuss anything I could help you with about sharing content on our social channels in exchange for a link from your resources page to our infographic.
It sounds a little salesy, but it will get the job done. So, there you have it. Four unique link-building techniques you may not have heard of: our four new ways you can build links!