However, just any guide won’t do. It needs to be definitive, and cover the topic thoroughly. There can’t be any filler or fluff content; just interesting, easy-to-understand information that covers the topic from head to toe. This will likely take close to 2,000 words to complete, but it’s worth every word in order to consistently send backlinks your way.
Gaining high quality, continuous backlinks is every blogger’s dream. Backlinks are an essential part of improving SEO strategies for your company or personal brand. They push your rankings to a higher level and raise your target traffic.
Perhaps one of the most important parts of backlinking is its ability to give your domain more authority. Search engines increase their approval of websites that have plenty of high-quality backlinks, which encourages more search queries matching your web content.
Unlike keywords that lost popularity after the Hummingbird update to Google’s SEO algorithm, links are still an incredibly important part of SEO, and will continue to be in the future. They are also an essential part of every digital marketing strategy for those looking to boost their online conversions.
One of the best ways to keep your backlinking strategy alive and well is to optimize your content. It’s best to rely on the types of content that attract backlinks like flies. Here are some of the highest performing forms of content when it comes to attracting backlinks.
1. Blogs Loaded with Facts
No content attracts backlinks quite like a blog post loaded with facts. Even if you get your facts from another website and link to that as the primary source, other bloggers are still likely to use your blog as their source for the statistics.
Case studies, statistics, graphs, and charts will all draw the attention of writers looking to enhance their posts. It’s probably the safest and easiest way to ensure a backlink.
2. Visuals, Graphs, and Infographics
It’s true that infographics and other visuals have lost some of their clout now that everyone is using them, but they’re still highly useful in attracting linking attention. They have been, and still are, some of the most viral forms of content that can be harnessed today.
It’s a good idea to mix up your everyday blog posts with a good visual. With a great topic, plenty of facts, a fabulous design, and top notch promotion, you shouldn’t have any trouble getting your visuals to attract attention, and backlinks to boot.
BuzzStream and Fractl teamed up at the end of last year in order to test the effectiveness of listicles on consumers. They studied more than 220,000 articles and discovered that list posts were the most popular and shared style of posts. Listicles have proven to be some of the most consistent, top performing articles – making them more likely to gain backlinks. Typically, the highest performing kinds of listicles will be written on popular topics where much can be said.
4. Controversial Content
Using controversial topics in your content marketing strategy is risky, but when done correctly, this can be highly effective in garnering backlinks. The best kinds of controversial content will follow a topic that’s trending in the news, and then choose a side to write about.
This particular method of content sharing is risky because you run the chance of receiving more negative feedback than positive, and thus, hurting your brand’s image. Be very cautious when writing about controversial topics. Avoid libelous statements, and try not to be too biased in your wording.
5. Write Definitive Guides
News and other timely articles are great for keeping your readers happy and staying relevant. But when you’re trying to gain backlinks, creating guides is an excellent route. Bloggers love to link their blog posts to high-quality guides that explain a complex term or concept. This way, they can mention the concept without having to go into too much detail themselves.
Anna Johansson is a freelance writer and researcher from the Olympia, WA area who loves to obsess about weird topics and then write about them. When she isn’t writing, she is outside on her bike and contemplating her eventual trip to graduate school. Find her on Twitter.