You know… the written word.
But very few marketers understand the value of building backlinks with images and visuals.
But these techniques are very basic, and the results are minimal.
Instead, let’s discuss seven more advanced techniques to effectively earn quality backlinks with images.
How to Build Backlinks with Images: 7 Guaranteed Methods
1. Image Sharing
If nothing else, social media has taught us the importance of sharing information. And not just information, but memes, jokes, rumors, etc., as well.
You can take advantage of this social behavior by allowing people to share your images, provided they credit you with a backlink to your site.
Let’s assume you have a tea-commerce website, and sell all sorts of tea online. You have several original and high-quality tea brewing pictures, illustrations showing tea preparation methods, tea plantation photo shoots, etc.
You’ll find that many websites in the fitness, health and wellness industries are looking for good quality images online for free.
If you provide these images for people to freely share and use from your archives, you can get plenty of backlinks in return!
2. Image Bookmarking
I know I’ve used Deviantart many times to find a good picture.
The best part is these images are free to use, and all you have to do is link back to the image owner’s website.
3. Charts and Graphs
When it comes to image link building through data visualization, one of the prime examples of the technique in action is eMarketer.
Theirs is a very simple but effective strategy:
Do great research and create simple charts that are consistent with their brand colors—black and red. This is hugely effective because every time you see one of their charts, you know it’s from them.
Many people use eMarketer’s charts and graphs in their blogs to support their content, and link back to them as credit. With Google’s Reverse Image Search, I found several of their charts being used on other websites.
4. Badges and Awards
This is an excellent image link building method for websites that offer awards, certificates and custom badges to other websites in their niche.
Let’s say, for instance, that you’re a travel website offering the best deals on hotels, flights, etc. So you reach out to travel bloggers and provide custom badges for them to use on their site, for achievements such as “Best Blog Posts,” “Best Travel Knowledge,” “Best Backpacker,” “Globetrotter of the Year,” etc.
Include a backlink to your site with each custom badge or award, so that when bloggers embed the badge on their site, you’ll automatically get link juice from them.
See how this mom blogger displays her awards and accolades on her site with custom badges.
You can also replicate this method for your website partners, suppliers and guest bloggers.
If you were one of those people who said memes were a fad, it’s time to eat your words.
Memes are just as popular now as they were a few years ago. Today, you’ll find memes about anything and everything on the internet.
However, a lot of people are missing out on a golden opportunity here. Their memes are used freely without any credit, as there is a lack of sufficient knowledge about meme publishing rights.
So, do a Reverse Image Search on Google and find out all the people who are using your memes. Send them a short and friendly email to thank them for using your image, and ask them to provide a link to your website as credit.
You can get a surprising number of new backlinks without actually creating any new images.
6. How-to’s and Illustrations
In my opinion, every good website should have a few how-to articles and illustrations on their site, no matter their niche or topic.
“How to get the best flight deals…”
“How to make the best apple pie…”
“How to impress your hot date in 5 steps…”
You get the gist.
How-to articles and illustrations not only make great sharing material, but also have a greater chance of being referenced by bloggers.
One word of advice: Create evegreen images that aren’t time-sensitive or dated (like “How to make money in 2016”).
7. Guest Posts
Every guest post I write includes many images for reference, and to make the posts look more appealing. I often source these images from the internet and create memes and charts, etc.
A lot of bloggers who accept guest posts are very strict about the backlinks you can include in the post, but most of them will happily accept images.
So, if you take the time to source or create high-quality images and include a backlink as credit for them, this can be a great way of working around their rules.
Final Thoughts on Building Backlinks with Images
Images shouldn’t only be used to beautify your blog or website.
They have an excellent capability to go viral because of their inherent shareworthiness, so make sure you’re using your images to earn backlinks too!
A smart marketer will use every piece of content collateral to do link building, whether it’s the written word, graphs, cartoons, memes or landscape photography.
If you’re not doing this already as part of your backlink building strategy, you definitely should be.
Create some awesome visual content and with it, you’ll be earning image backlinks left, right and center.