Choosing a domain name nowadays it’s much trickier than it used to be a few years ago. Almost 1 billion domains have been sold since 1985. Brandable domains are a dying species, and many people have started to register domains with extensions that are less popular and are not so good for SEO.
If you want to buy a new domain for your business or mobile application, there are several things you should consider. In this article, I will give you some tips for buying a good domain name for SEO and choosing the right extension.
Choose the correct domain extension for SEO
When buying a domain, it’s important to understand that you must choose only Generic Top Level Domains (gTLD). These domains can help you stay competitive in search engines and will also increase your brand reputation. Why? Because these domains don’t target specific countries, and they are widely known.
According to Google, these are the Generic Top Level Domains (gTLDs) recommended if you want to compete worldwide.
Does this mean the rest of the domain extensions are not good for SEO? Yes and no. If you want to rank high in Google.com, you must choose a gTLD.
For instance, if you own an electronic store that sells products worldwide, choosing a .com, .net or .org domain extension would be the best solution. However, if, for example, you want to sell products only in Germany, you can go for a .de domain extension, and Google will understand that your goal is to rank higher in Google.de.
Common mistake to avoid
Because the lack of brandable domains available, many entrepreneurs make mistakes and choose a country level domain without realizing this will hold them back from ranking in Google.
Let me give you another example. The website lemona.de may sound very brandable and easy to remember, but, in fact, it’s not a good domain to have if you want to rank for word wide terms. Google considers this domain regional and it will only rank in Google.de.
Tips for buying the right domain
Once chosen a good domain extension for SEO, you can find a domain name that’s easy to remember and easy to spell. Here are some tips you must consider:
- Choose a short domain with maximum 20 characters. Longer domains will look like spam.
- If available always choose .com .org or .net domain extensions.
- Pick a domain that’s easy to remember and one that you can build a brand around it.
- Avoid more than one hyphens in your domain name.
Think who you audience is and determine what type of domains is the right one for your business. Don’t buy country level domains only for the sake of owning a domain that sounds nice.