Google’s Panda and Penguin updates have placed a big emphasis on penalizing websites that do not provide quality content. Penguin specifically targets sites that are filled with spam links and connected to poor quality backlinks. Getting dinged by this algorithm update can make a website’s search engine ranking drop dramatically. Unfortunately, this is likely to have a big impact on your site’s level of traffic and sales, so it is imperative to have a good understand of how to develop proper SEO backlinks and internal links that will not damage your site’s reputation.
What Exactly is a Backlink?
Before you can get quality backlinks, you need to actually know what the definition of a backlink is. In a nutshell, the term backlink includes any link that has been placed on the Internet that directs traffic to your website. In the past, many sites engaged in spam practices such as creating comments on web forums and other sites with the express purpose of including a backlink. Although it can be appropriate in some instances to share the link to your site in a public forum, you need to make sure that you minimize this practice so that you do not end up hurting your site’s search engine ranking.
How to Get Backlinks that do not Damage Your Site Ranking
The best way for people to find out about your website is by being exposed to a link on one of their favorite sites. However, these links need to be provided in an organic way. For example, if you are an artist, you can approach art blogs about posting an interview or a review of your work. As long as the article is well-written and does not contain hyperlinks on almost every word, this type of blog post can provide you with quality SEO backlinks.
Another good way to create quality backlinks is by offering to write a guest entry for an industry related blog. Again, your article will need to contain quality content, and this includes proper grammar and sentence structure. As long as you strategically place a link within the post, you will be able to increase your website traffic and your search engine ranking at the same time.
It is also a good idea to ask your employees to create quality content that can be shared on their blog or website. Ideally, you will end up with several articles about your company on the Internet, and each of these posts will provide a backlink to your site.
How can I Monitor the Performance of My Website’s Backlinks?
Keeping a close eye on your site’s backlinks is one of the best ways to ensure that you do not end up losing a high search engine ranking. Fortunately, there are several tools available such as Monitor Backlinks that make it easy to keep an eye on everything. If you discover that your backlinks have a nofollow status or give users a 302 redirect, you are going to want to take steps to get the backlink corrected or removed. After all, if a link goes bad, it will frustrate people who click on it, and it can hurt your search engine ranking. As an added bonus, Monitor Backlinks will also let you track the websites of your main competitors to learn when they gain quality backlinks. Having this information at your fingertips will make it easier for you to take quick action to retain your search engine ranking by posting a new guest blog or getting a blogger to review your latest product.
Are PageRank and MozRank still Important?
Before Penguin, PageRank and MozRank were two of the best ways for search engines to determine the popularity and quality of links. Although Penguin has definitely tweaked the entire process, it is still necessary to keep an eye on your website’s MozRank and PageRank score. After all, both of these scores still have an impact on your site’s search engine ranking, and they can also help you determine which of your external links are actually generating traffic. For example, if you pay several websites to post blogs about your website, it will be important to track whether or not your site’s MozRank actually improves. If it does not, this means that the other sites are not receiving a high quality ranking, and their level of traffic is also probably lower than you anticipated.
Improving My Site’s Search Engine Ranking
Now that you have a better idea how to get backlinks, it is important to put the process into action. If you and your employers are unable to generate quality content, you should consider hiring a copywriter to take care of this step for you. Additionally, you will need to ensure that you continuously track your site’s search engine ranking, MozRank and the performance of all of your backlinks. Remember that if you fail to follow these procedures, your website could quickly get buried in Google’s search engine results, and this will make it very difficult for potential customers to learn about your business. Therefore, it is critical to assign at least one person to the task of ensuring that your web presence always stays as positive and up to date as possible, and you should also take steps to remove any spam backlinks that were posted online in the past. As long as you take these steps and ensure that new quality backlinks are posted on a regular basis, you should be able to improve your current search engine ranking, and this can help you greatly increase your profit margin. Keep in mind that programs like Monitor Backlinks can be a great tool to use throughout this entire process.