Been putting in all the work and still not getting noticed?
Sadly, you can’t just build backlinks to your site and call it a day.
I’ve experienced these hardships firsthand. I also know how exhilarating it can be once your content and backlinks go live.
However, even then, it’s still too early to relax.
Getting backlinks from authoritative websites in your niche isn’t easy—but it’s still only one piece of the puzzle.
For Google to pay attention to you (and your backlinks), those backlinks need to be indexed.
Backlink indexation is similar to content indexation in SERPs. It means the backlink will be acknowledged and added to a search engine’s database, which is the first step to ranking.
In addition to improving the rank worthiness of pages, backlinks also funnel traffic back to your site when posted on a popular blog or online publication.
This means you could be missing out on a huge revenue stream if you utilize link building for lead generation.
That said, making sure your backlinks get indexed as quickly as possible is the least you can do to make sure all your efforts pay off.
Google, Pay Attention: How to Get Backlinks Indexed Faster
Before you panic and shell out cash for a service that promises instant backlink indexing (there’s no such thing), there’s one thing you need to know first.
You need to give Google enough time to locate the backlink first, before it can index it. After all, there’s a mind-blowing number of links being created online every single day, and yours is just one of those.
As a rule of thumb, make sure to wait at least one to two weeks before you check the indexation status of your link. Google is pretty good at what it does, and your backlink will usually be indexed within that time.
But until then, review the following checklist to maximize your link’s chance of being indexed faster.
1. Make Sure You Build Links for Relevance
To build links that actually have a fair chance of being indexed quickly, be sure to focus on authoritative websites that are relevant to you. That tells Google that the backlink is legit.
Links aren’t supposed to be pasted anywhere willy-nilly. They should be in places where it makes sense to link back to you, and preferably surrounded with useful, relevant content.
This includes popular niche blogs and online publications that accept guest posts.
One of the most lucrative ways to find target sites for relevant backlinks is to analyze your competitors. Look for where your competitors are getting links from, and you’ll find sites that you can reach out to for your own link!
For this, you can use Monitor Backlinks and its arsenal of backlink profile analysis and competitive research features.
To start your competitor research, navigate to the “Competitors” tab from the main menu. From there, click “Add new competitor.”
Next, simply type in your competitor’s domain URL or click the “Suggest” to let Monitor Backlinks look for them.
Once added, you should be able to see them in the “Competitors” section with all the fine details about their backlink profile.
You can also access important performance indicators, such as their PageSpeed Insights analysis, MozRank and Spam Score. These can be checked by clicking or hovering over the buttons at the top of the page.
2. Surround It with Quality Content
The better the content, the more shares and engagement it’ll get. This will inevitably increase its online reach and make it more likely to be indexed by Google.
Besides, authoritative websites typically have intricate content guidelines that vet their would-be contributors to ensure high quality. And do you know what their editors or content managers really want to see?
That’s right: relevant, engaging and highly polished content.
So if you provide excellent content, you’re more likely to get excellent links—and get those links indexed faster.
Fortunately, there are dozens of tools that can help oil up your content development processes from research all the way to proofreading.
Grammarly, for example, is a popular proofreading app that can improve the quality of any post within minutes. It works by highlighting grammatical errors as well as various readability issues, like wordiness and passive writing.
3. Build Tier Two Links
To make the linking content more discoverable by Google, it’s time for some tier two link building.
In a nutshell, second-tier links are links that promote the content that contains the first-tier link. The first-tier link, on the other hand, is the primary backlink that aims to rank the page it points to.
To clear things up, let’s say you shared a post that contains the backlink to your site on Facebook. Congratulations, you’ve just created a second-tier link!
Of course, links built on other websites or blogs also count as tier two. But if you’re on a small budget, it’s best to dedicate guest posts for first-tier links. Social media and relevant, valuable forum comments will do for tier twos.
It’s also a good idea to submit the linking content to Google for indexation, which leads to the next point:
4. Submit to Google
At this point, your backlink should be in a favorable position for indexation. It already has tier two links, quality content and an authoritative publishing source.
As the cherry on top, you should also manually submit your URL to the Google Search Console.
All it takes is three steps to do: Type in the URL, answer the captcha and click “Submit Request.”
Remember, no matter how excellent your content is, it’s still under Google’s radar until it’s crawled. Manually submitting a URL to Google requests for a crawl, which significantly improves your chances of faster indexation.
Monitoring Link Indexation
What’s that? You’ve never checked if your backlinks are indexed or not?
You probably have a long backlog of links you need to check.
The good news is, Monitor Backlinks can help get the job done.
The tool scans and keeps track of whether or not a backlink is indexed by Google, so you can keep up to date with the status of all your links.
In the “Backlinks” page, simply refer to the third column labeled as “Status / GI”—short for “Google Index.”
A green, circle icon with the Google logo indicates that the link is already indexed. But if it’s yellow or red, it means the link’s indexation demands your attention.
To check the status of the link, hover the mouse over the icon.
If the link isn’t indexed, the status will either be DNI or PNI:
- DNI – Domain Not Indexed
A DNI status means the linking domain isn’t even indexed to begin with. Unless the domain is newly-registered, links from unindexed websites can be bad for SEO. In which case, it’s often better to disavow the link altogether.
- PNI – Page Not Indexed
Remember, just because a domain or page isn’t indexed, it doesn’t always mean it’s bad for SEO by default. If the page is new, wait for a week to see if the link’s status changes. If it doesn’t, disavowing the link or contacting the webmaster and requesting an assessment should be your next step.
Monitor Backlinks will also keep track of your links round the clock and send you alerts whenever anything changes.
So you’ll be the first to know when your new links get indexed, or when you get a new backlink that’s not indexed and could be a problem for your SEO.
This makes it easy to stay on top of the indexation status of your links without having to manually track them!
Link building can be tough, but that’s exactly why it’s so rewarding.
Just remember that not everyone, including top competitors, has the resilience to check the indexation of links. In doing so, you’re essentially taking a step further in dominating the search results.