No matter what line of work you’re in, networking is an essential part of doing business.
And for that, there’s no better place to be than LinkedIn.
But the usefulness of the platform doesn’t stop there.
LinkedIn can also be a surprising source of backlinks that you can tap into to boost your numbers.
With a Domain Authority of 98, LinkedIn backlinks make a powerful addition to your link profile while helping you build a stronger professional network.
I’m going to show you three different ways to get backlinks from LinkedIn.
And they don’t require you to do anything that you wouldn’t already be doing!
Do-Follow vs. No-Follow Links on LinkedIn
You can get both do-follow and no-follow links from LinkedIn. Do-follow links serve directly in upping your website in search engine results, while no-follow links don’t have any direct impact on your rankings.
In fact, no-follow links from authoritative sites (like LinkedIn) are still incredibly helpful for your website because they can drive traffic from the site that’s linking to yours.
And isn’t that the ultimate goal of building backlinks—to get more traffic to your website?
So, we’ll be focusing on getting do-follow and no-follow backlinks from LinkedIn.
3 Ways to Get Guaranteed LinkedIn Backlinks and Grow Your Network
1. From Your LinkedIn Profile
This is the only way to create a do-follow LinkedIn backlink.
Luckily, it’s also the quickest and easiest! Just follow these steps to get a link from your LinkedIn profile to your website:
1. Log in to your LinkedIn account and click on “Me” in the top-right corner of your home feed. Then, click on “View profile” to see your account information.
2. Click on the small pencil icon at the top-right corner of your profile. This will bring up a pop-up that allows you to edit your account settings, public profile and contact information.
3. Scroll down to the portion of the page that says “Contact info” and click on the pencil icon. This will show you all the different contact methods that you’ve displayed on your LinkedIn profile.
4. Click on “Add website” and add your website’s URL. This will create a backlink to your website.
Once you’ve saved your changes, you’ll be able to see your website backlink by clicking on “See contact info” from your main profile page.
2. From Your LinkedIn Posts
While the do-follow backlink above can directly improve your search ranking and help drive traffic to your site, other backlinks that are relatively easy to generate on LinkedIn are also important.
These no-follow backlinks generally come from the content that you’re posting on LinkedIn.
For example, you can link to your own website in your LinkedIn public posts, which would drive the people that you’re connected with to your website.
This can have a snowball effect because good relationships on LinkedIn generate buzz. Those people who visit your website may end up generating even more backlinks, which could create a chain reaction of backlinking goodness.
Here’s an example of what that looks like from Nike. In a public post, they added a link to the Careers page on their website.
While this backlink won’t pass on any link juice, it’ll generate interest in your website and bring in more traffic—which is just as good!
Just make sure not to spam your links, because this will have the opposite effect and turn people off. Only add backlinks when they’re genuinely helpful and relevant to the content you’re posting.
3. From Your LinkedIn Connections
LinkedIn’s entire purpose is to connect professionals to other professionals.
If you’re making good connections, you can actually use that to your advantage by meeting people who are happy to share your posts—and potentially even backlink to your site from theirs.
The most important aspect of LinkedIn is generating positive buzz around you and your brand, which cannot happen unless you’re active in the field and working hard on making a name and brand for yourself.
So really, the best way you can generate backlinks on LinkedIn is by creating great content and making good connections.
Which, if you’re an active LinkedIn user, is probably what you’re already doing!
To give you more ideas on this, I asked copywriter Ciarán McEneaney about how he uses LinkedIn to network and generate leads:
When I first started using LinkedIn, I followed the usual approach of connecting with everyone I knew. But I soon learned that it wasn’t the number of connections you had but the quality of them.
So I decided to change tactics and started to join groups in a variety of niches that I was interested in working in. Hotel marketing was the first niche I zoned in on and it was a simple matter of joining groups and getting involved in discussions.
Following this method I was able to make connections with people that I knew I could possibly work with in the future. Some of those connections have led to work while many have not, but I know that at least this way I am making valuable connections.
Keeping Track of Your LinkedIn Backlinks
Once you’ve started working on getting new LinkedIn backlinks to your website, you need to be able to track them and know how they’re impacting your website.
Using Monitor Backlinks, you can stay across your backlink profile with up-to-date notifications about every new backlink, as you get it.
This is by far the easiest and most hands-off way of monitoring the backlinks that you’re gaining from both LinkedIn and other sources on the internet.
You can also view your entire backlink profile from your account whenever you want.
You’ll see exactly where the links are coming from, where on your website they’re linking to, their anchor text and a range of quality metrics including Trust and Citation Flow, Domain Authority, Spam Score and more.
In the “Status/GI” column, Monitor Backlinks also specifically shows you whether each of these backlinks is do-follow (F) or no-follow (NF), which will help you understand exactly how they’re affecting your SEO ranking on Google.
From your backlink profile, you can then search for any existing LinkedIn backlinks that you may already have.
Using the filters, simply filter the “Link From” column to show backlinks with “LinkedIn” somewhere in the name.
If there are any backlinks already pointing to your site from LinkedIn, they’ll show up here.
And when you’ve started actively building Linkedin backlinks using the three methods above, Monitor Backlinks has a handy ongoing notification system that will automatically send you an alert when a new one is generated.
This will help you specifically track how well your LinkedIn page is doing. Get your 30-day free trial of Monitor Backlinks to get started!
You can use LinkedIn to generate backlinks to your website as well as use your LinkedIn connections to boost your presence in the community.
It’s a surprisingly easy source for backlinks and traffic that you’re probably already using on a regular basis.
So why not use it to boost your website’s ranking and your reputation, too?
Yassir Sahnoun is a content strategist, writer and co-founder of WriteWorldwide. He helps online businesses with SEO and content marketing. You can learn more about Yassir at YassirSahnoun.com.