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7 All-in-one SEMrush Alternatives That Give You More Bang for Your Buck

There’s no denying the effectiveness of a tool like SEMrush.

But there’s also no denying that it’s not the only “all-in-one” SEO tool on the market (nor is it the cheapest).

That’s why today I’m going to show you seven powerful SEMrush alternatives that can be just as effective at improving your site’s search engine rankings as SEMrush.

And what’s more…

All of these tools have many of the same features you can get from SEMrush at a much lower starting monthly rate.

SEMrush Features We’ll Be Comparing

Before we dive in, here’s a brief overview of the “feature” categories we’ll compare to SEMrush for each of the tools in this list.

All these tools must have a package of various SEO offerings that compare in value to SEMrush’s offerings (even if they aren’t as robust or feature-rich as others).

Here’s what we’ll be comparing to SEMush:

  • Keyword Research. Does the tool offer some form of researching new keywords to target?
  • Backlink Monitoring. Does the tool provide a way to either monitor or manage a site’s quantity and quality of backlinks?
  • Competitor Analysis. Does the tool provide a means to analyze certain SEO-based data for the site’s top competitors?
  • Side-by-side Competitor Comparison. Does the tool provide a way to compare matching data between the user’s site and that of at least one competitor?

(Note: Like SEMrush, some of the tools below also offer PPC features [i.e. Adwords keyword research]. However, this list focuses solely on organic SEO-based features as they currently compare to SEMrush.)

7 All-in-one SEMrush Alternatives That Give You More Bang for Your Buck

Monitor Backlinks (Starting at $25/month)

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Monitor, manage and track every single backlink pointing to your sites.

You can do a lot with Monitor Backlinks:

Track backlinks on multiple domains.

Reverse-engineer your top competitors’ links to find new link building opportunities.

Track your most important keywords and compare your rankings to your competitors’.

And that’s just the tip of the iceberg!

 

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Features Offered

  • Keyword Research: No
  • Rank Tracking: Yes
  • Backlink Monitoring: Yes
  • Competitor Analysis: Yes
  • Traffic Analysis: Yes
  • Side-by-side Competitor Comparison: Yes

Most Notable Feature: Near-instant Backlink Notifications

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You need to constantly be aware of new links pointing to your site.

Monitor Backlinks will notify you as soon as your site gets a new backlink, showing you its current status and its point of origin.

But it doesn’t stop there…

It’ll also notify you as soon as your competitors get new backlinks, so you can stay on top of what’s going on with your competitors’ link profiles and uncover new link building opportunities.

Rankedy (Starting at $29/month)

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semrush-alternative

One of the lesser known tools on this list, but worth checking out.

Rankedy boasts a solid selection of standard SEO tools, like page analysis, link disavowing and rank tracking along with a couple of more specialized features like Rank Journal (more on this in a sec).

 

semrush-alternative

 

Features Offered

  • Keyword Research: Yes
  • Rank Tracking: Yes
  • Backlink Monitoring: Yes
  • Competitor Analysis: Yes
  • Traffic Analysis: No
  • Side-by-side Competitor Comparison: No

Most Notable Feature: Rank Journal

This cool feature keeps an online log of any SEO changes you make and gives you an idea of how those changes have affected your rankings.

It displays this information in a convenient timeline format, giving you the date an SEO change was made followed by the number of rankings the keyword has increased or decreased since the change.

SpyFu (Starting at $39/month)

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semrush-alternative

SEO insights from one of the longest running online SEO tool providers.

SpyFu has one of the deepest competitor rank trackers on the internet.

It lets you instantly see where any of your competitors are showing up on Google, both in organic search results and Adwords ads.

 

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Features Offered

  • Keyword Research: Yes
  • Rank Tracking: Yes
  • Backlink Monitoring: No
  • Competitor Analysis: Yes
  • Traffic Analysis: No
  • Side-by-side Competitor Comparison: Yes

Most Notable Feature: 3-Way Competitor Keyword Research Tool

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Most SEO tools only give you recommended keywords based on a seed keyword you provide.

What’s cool about SpyFu is that it will let you enter up to three domains and see the core profitable keywords associated with each.

It’ll then show you the ones your site ranks for and the ones it doesn’t.

From there, you can either find new keywords to target or research why you’re not yet ranking for competitor keywords that you want to rank for.

Majestic (Starting at $49.99/month)

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Link analysis tool with a massive link database.

Majestic was one of the pioneers of in-depth link analysis when SEO began to take off, and it’s still going strong.

One of its most endearing contributions to SEO is its creation of the link value metrics Trust Flow and Citation Flow—both of which are still commonly used by other SEO tools today.

 

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Features Offered

  • Keyword Research: Yes
  • Rank Tracking: Yes
  • Backlink Monitoring: Yes
  • Competitor Analysis: No
  • Traffic Analysis: No
  • Side-by-side Competitor Comparison: Yes

Most Notable Feature: Clique Hunter

This nifty little feature finds sites that are currently linking to your competitors but not to you.

So instead of sifting through a long list of your competitors’ links to find new link building opportunities for your site, Majestic will do the searching for you and deliver you the results.

SEOprofiler (Starting at $69.95/month)

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semrush-alternative

A solid SEO tool focusing on link analysis and competitor analysis.

SEOprofiler’s index may not be as large as other major tools, but it’s still large enough to be effective—especially when you take into account its feature-rich free option.

(You’ll still need to pay to get the full benefits of all its tools.)

So if you’re strapped for cash and don’t have the budget to afford a monthly membership, you can’t go wrong with SEOprofiler.

 

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Features Offered

  • Keyword Research: Yes
  • Rank Tracking: Yes
  • Backlink Monitoring: Yes
  • Competitor Analysis: Yes
  • Traffic Analysis: Yes
  • Side-by-side Competitor Comparison: No

Most Notable Feature: Readability Checker

It’s no secret that Google favors sites that are user-friendly, and this includes being easy to read.

SEOprofiler’s Readability Checker assigns your site a total readability score that will show you how readable your site is to the average person.

To do this, it uses two well-known readability scoring systems: Flesch Reading Ease and Flesch-Kincaid Grade Level.

SE Ranking (Starting at $39/month)

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semrush-alternative

Get detailed keyword rank tracking information.

SE Ranking gives you real-time tracking for keywords on Google, Yahoo, Bing, YouTube and Yandex—as often as you want.

And keyword grouping that lets you categorize keywords into specific segments.

Throw in a clean and simple UI and you have yourself a quality SEO tool.

 

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Features Offered

  • Keyword Research: Yes
  • Rank Tracking: Yes
  • Backlink Monitoring: Yes
  • Competitor Analysis: Yes
  • Traffic Analysis: Yes
  • Side-by-side Competitor Comparison: No

Most Notable Feature: Social Media Engagement Rate Tracker

This feature helps you find the best times to engage your audience on social media.

It also shows you the best types of content to share with them and can track multiple social media profiles in one convenient location.

Serpstat (Starting at $19/month)

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semrush-alternative

An all-in-one SEO tool with a reputation for stellar in-depth keyword research.

Serpstat will find targeted longtail keywords, analyze keyword trends and even show you which of your pages are most relevant to a specific keyword.

Add to that the low entry price of $19/month and you have all the makings of a solid, budget-friendly SEO tool.

 

semrush-alternative

 

Features Offered

  • Keyword Research: Yes
  • Rank Tracking: Yes
  • Backlink Monitoring: No
  • Competitor Analysis: Yes
  • Traffic Analysis: Yes
  • Side-by-side Competitor Comparison: Yes

Most Notable Feature: Keyword Variations

This cool little feature gives you tested keyword variations that will help optimize your pages for search engines without risking a Penguin-based keyword stuffing penalty. Think LSI keyword generation on steroids.

SEMrush Alternative Wrap-up

There you have it…

Seven SEMrush alternatives that can be just as powerful at improving your search engine rankings—at a lower monthly cost.

Still undecided on which tool will work best for you?

No worries. Most offer a free trial, so feel free to take them for a test spin!

Matter of fact, you can sign up for Monitor Backlinks’ risk-free trial here to see why we think it’s the top alternative to SEMrush.

Regardless of which option you go with, all seven of these tools will give you high-quality, SEO-focused data that’ll help make your site a contender for the SEO crown.

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